Privacy Policy

Information we collect

We may collect the following categories of information.

Information you provide directly

This may include:

• Name
• Business email address
• Phone number, when voluntarily provided
• Company name
• Job title
• Salesforce user-count range
• Renewal timeframe
• Information submitted through contact forms, demo requests, assessment requests, surveys, or support requests
• Communications you send to us

Information collected through LinkedIn Lead Gen Forms

When you submit a LinkedIn Lead Gen Form connected to LicensePulse or Applikon, we may receive information prefilled from your LinkedIn profile and any answers you provide in the form. This may include your name, work email, company, job title, and responses to qualification questions.

Website and device information

When you visit our website, we may collect information such as:

• IP address
• Browser and device type
• Operating system
• Referring page or campaign
• Pages viewed
• Time spent on the website
• Approximate location derived from your IP address
• Cookie identifiers
• Advertising and analytics information

Salesforce organization data

If your organization installs or uses LicensePulse, the application may process Salesforce data necessary to provide its features. Depending on the configuration and features used, this may include:

• Salesforce user and license-assignment information
• Login and activity information
• Permission and feature-license assignments
• User status
• Salesforce organization identifiers
• License-utilization metrics
• Configuration and diagnostic information

LicensePulse is not intended to collect or analyze the substantive contents of your customers’ Salesforce records unless a specific product feature expressly requires it and your organization has enabled that feature.

Your organization controls the Salesforce data made available to LicensePulse and is responsible for authorizing the installation and use of the application.

How we use information

We may use information to:

• Respond to inquiries and requests
• Arrange product demonstrations or consultations
• Assess whether LicensePulse may be relevant to your organization
• Provide, maintain, secure, and improve LicensePulse
• Analyze Salesforce license utilization
• Identify inactive, underused, or potentially oversized licenses
• Provide customer support
• Send service-related communications
• Send marketing communications where permitted
• Measure advertising and campaign performance
• Improve our website, messaging, and product experience
• Prevent fraud, misuse, and security incidents
• Comply with legal obligations
• Enforce our agreements and protect our rights

Legal bases for processing

Where applicable, we process personal information based on one or more of the following:

• Your consent
• Performance of a contract or steps taken at your request before entering into a contract
• Our legitimate interests in operating, improving, securing, and marketing LicensePulse
• Compliance with legal obligations
• Protection of our rights and the rights of others

You may withdraw consent where processing is based on consent, subject to legal and contractual restrictions.

Cookies and analytics

We may use cookies and similar technologies to:

• Operate the website
• Remember preferences
• Understand website usage
• Measure advertising performance
• Attribute leads to campaigns
• Improve website functionality

These technologies may be provided by us or third parties, including analytics, advertising, hosting, and customer-relationship-management providers.

You can manage cookies through your browser settings. Disabling some cookies may affect website functionality. Where required by law, we will request consent before using non-essential cookies.

Marketing communications

We may contact you about LicensePulse, Salesforce license optimization, Applikon services, events, content, and related offerings when permitted by law.

You can unsubscribe from marketing emails using the unsubscribe link included in the message or by contacting us at the email address listed below.

Service, security, billing, and account-related communications may continue where necessary.

How we share information

We may share information with:

• Hosting and cloud-service providers
• Analytics providers
• Advertising platforms
• Customer-relationship-management providers
• Email and communication providers
• Professional advisers
• Contractors and service providers working on our behalf
• Salesforce, where necessary to provide or support the application
• Government authorities or other parties when required by law
• A buyer, investor, successor, or adviser in connection with a merger, acquisition, financing, restructuring, or sale of assets

We require service providers to use personal information only for authorized purposes and to protect it appropriately.

We do not sell personal information for monetary consideration.

We may use advertising and analytics technologies that could be considered “sharing” or targeted advertising under certain privacy laws. Where required, we will provide applicable opt-out choices.

International data transfers

Applikon is based in India and may serve customers and prospects in multiple countries. Your information may be processed in India, the United States, or other countries where our service providers operate.

Where legally required, we use appropriate safeguards for international transfers, such as contractual protections or other recognized transfer mechanisms.

Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide requested services
• Maintain customer and prospect records
• Comply with legal, accounting, and tax obligations
• Resolve disputes
• Enforce agreements
• Prevent fraud and security incidents

Retention periods vary depending on the type of information, the relationship with you, legal requirements, and business needs.

Salesforce-related data processed through LicensePulse may be retained according to the customer agreement, product configuration, and applicable deletion procedures.

Data security

We use administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable measures appropriate to the nature of the information we process.

Your privacy rights

Depending on your location, you may have rights to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion
• Object to or restrict certain processing
• Withdraw consent
• Request a portable copy of certain information
• Opt out of marketing communications
• Opt out of certain targeted advertising, sale, or sharing activities
• Lodge a complaint with a data-protection authority

California privacy law may provide rights including rights to know, delete, correct, opt out of certain sales or sharing, limit certain uses of sensitive personal information, and receive equal treatment when exercising privacy rights.

To exercise a privacy right, contact us using the details below. We may need to verify your identity before completing a request. We will not discriminate against you for exercising an applicable privacy right.

LinkedIn advertising

We may use LinkedIn advertising and LinkedIn Lead Gen Forms to collect business contact information and campaign responses.

Information submitted through LinkedIn may also be processed by LinkedIn under LinkedIn’s own privacy terms. We are responsible for our subsequent use of information received through our Lead Gen Forms.

Children’s privacy

LicensePulse is a business product and is not directed to children. We do not knowingly collect personal information from children under 16.

If you believe a child has provided personal information to us, please contact us so we can investigate and delete it where appropriate.

Third-party links

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, not this Privacy Policy.

Changes to this Privacy Policy

We may update this Privacy Policy periodically. When we make changes, we will update the “Last updated” date at the top of the page.

Material changes may also be communicated through the website, email, or another appropriate method.

Contact us

For privacy questions, requests, or general inquiries, contact: